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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)

submitted 2 days ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world

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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] Baguette@lemmy.blahaj.zone 32 points 1 day ago

Airlines and enshittification, what's new.

Happening right now with Southwest as well. In their infinite knowledge sw decided to remove what defined them: two free checked bags and cheap flights

Now there's a worse option called basic which has a shittier cancellation policy, no checked bags, and is more expensive than the previous budget tier