this post was submitted on 17 Jul 2025
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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 2 days ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] 13igTyme@lemmy.world 5 points 2 days ago (1 children)

I travel for work and have flown a lot with all three major airlines. Delta is not the "go-to" airline. They all suck for different reasons, use what's most convenient for you. If you travel for work, pick one most convenient most of the time and build points, but just remember each one is shit.

[–] NewNewAugustEast@lemmy.zip 3 points 2 days ago (1 children)

They sure seem to suck less than the others. American? Never. Do they just hate customers? United....if I have to.

This kind of blows my mind. Globally The top three airlines for being on time in order were: Aeromexico, Suadi, and Delta.

[–] 13igTyme@lemmy.world 1 points 2 days ago* (last edited 2 days ago) (1 children)

Experiences differ. I'll say I've had more bad experiences with Delta than United. American is still the worst of the three big ones domestically. I fly United for work and will have a delay maybe once every 10 flights and I'm constantly flying and always have at least one connection.

I've personally had a better experience with United, than any of the others. Doesn't mean they still don't have issues. I just mostly picked them because of my home airport having more United gates and connecting in Denver is a more convenient "mid-point" to split my flight times.

[–] NewNewAugustEast@lemmy.zip 1 points 2 days ago

I appreciate the feedback. We both agree that American is the worst, and I think that is true.

I don't fly as often as you, but I fly internationally and of the US airlines, Delta has been the most consistent for me. But then again, I still am bitter after getting stuck in an airport at 2 AM (flight was at 10) because United kept saying this plane will leave, just wait. They knew the whole time it was not going anywhere after I talked to some people that work there.

I have been stranded by many airlines, for many reasons, but rarely has one been so bold.