this post was submitted on 08 Jul 2025
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Technology
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It’s more cost effective to integrate the controller.
Being worse for customers is just a happy accident.
You and I both know that Apple doesnt do this shit for cost efficiency.
They do it to make make shit worse for consumers and "unauthorized" repair services.
They’re a business. Reducing their costs (while charging you a premium) is absolutely what they do.
Apple’s whole deal for decades now has been building a vertical supply chain. Using their own SSD controller is one less component they have to pay others for.
They just don’t give a shit about downsides: aftermarket repairers or user upgradeability.