Fediverse

Communities on alternative social media platforms like the fediverse and Bluesky tend to create narratives about how their networks grow. For both networks the narrative is fairly similar: Big Tech platforms and their leaders behave badly, which in turn causes users to search for more ethical alternatives. This narrative is visible in the fediverse’s understanding of the 2022 Twitter Migration and Bluesky’s explosive growth in 2024. But what happens when these migration waves disappear, even though the conditions for them do not? Musk’s continuous egregious actions have not led to new growth for the fediverse and Bluesky, indicating that our narratives of growth need updating. Meanwhile, the continuous growth of Threads shows that cultural impact might just matter more than user counts.