this post was submitted on 09 Jul 2025
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They have been this way from day 1. They called it "end to end control".
They at some point boasted that their stuff can be used without hoops and intentional impediments. In Hypercard and such times.
It seems crazy, but they even paid authors of kinda sci-fi or futuristic stories featuring their hardware.
They made it seem they are almost an anarchist company.
They also, which is even harder to believe now, aimed at advanced usage. As in - "works out of the box" and "even a child can use it" and "everything graphical", but at the same time in that spirit, which Hotline and KDX and PureData still reminisce. A user-friendly application which is not dumb.
It's actually useful to see, to understand that modern commercial claims of "user-friendly == dumb" are aimed at nothing else than centralized control and obscure shit under the hood.
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Yeah, except their UI design was somehow very overloading. Very nice, especially for 90s, but nausea-inducing purely physically.