this post was submitted on 09 Jul 2025
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I think it's interesting that in 2005, the internet had a ton of popups and scammy ads that told you "you just won a free iPod!" and everyone knew that was a thing. There was even a gag about it in Scary Movie 3 (2003):
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Yet you don't hear people complain about that as much today. It's like so much of the internet has been cordoned off into walled gardens that most users don't see pages out in the open.
I read an interesting article about that: https://thehistoryoftheweb.com/ads/
Those popups were so prolific that all browser developers responded by implementing popup blockers.
Which kind of led to the absolute mess of banner ads (and the adblockers created in response) that we still have today. I dare you to deactivate your adblocker on any of the major (commercial) news sites.
I also recall not a single one of those builtin popup blockers working as intended, random popups would show up anyway. Hell, that feature still leads to annoyances when a site actually needs to open a new window (happens with some internal systems being used where I work)