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"45% less plastic and 75% less water!"
But the product they are comparing it to has 90% more detergent...
EDIT: Thank you for pointing the error of my ways, guys.
This article cleared up some misconceptions I had. TIL, there's way more water in liquid detergent than you'd think!
Explain your thought process here, how did you arrive at the larger bottle being 90% more detergent? It’s EXPLICITLY clear that the concentration is higher in the smaller bottle.
You could complain about the form factor or lack of precision in dosing loads using the higher concentration, but “detergent” is mostly water, which they clearly said they reduced by 75% (same solute, with less water/solvent = higher concentration).
Quick search and going by what it says on the label, the cost per load has not significantly changed, a little more than half a penny’s difference:
Ultra Concentrated (left) $15/60 loads = $0.25/load https://mrsmeyers.com/collections/laundry/products/ultra-concentrated-laundry-detergent-rain-water?variant=50673207640338
Standard (right) $18/74 loads = $0.2432/load https://mrsmeyers.com/collections/laundry/products/ultra-concentrated-laundry-detergent-rain-water?variant=50673207640338
24.3 oz vs 64oz. When I say "detergent", I'm talking about the product itself, not the specific ingredient, which isn't listed by a means from which to compare them by.
Explicitly??? You'd only know because you can compare the two bottles. But someone shopping would see the same brand, same coloured bottle, same label, but smaller size (at nearly the same price). The marketing only focused on plastic and water, which to me, seem to benefit the manufacturer more than the consumer (lower shipping costs while selling at the same price per load).
Why not match the load amount per bottle if you are marketing this as a better replacement from what they offered before?
Is the text "ULTRA CONCENTRATED" not clear?
I've already corrected my OP and admitted to my overreaction.
But...
No, it's not. That's a marketing buzzword.
"Ultra concentrated" means absolutely nothing to a consumer without knowing more, like how is concentration level determined in this product? How does it compare with other liquid laundry detergents? And how does it compare to their 64oz version?
Whirlpool says that most brands list the concentration level on the bottles in the form of 1x, 2x, 3x, etc., but that's not on the bottles in the OP.
All we know that we get less volume, fewer loads, and a slightly higher price per load.
Less plastic? Sure, but with fewer loads in the bottle, it's not an equal comparison from the start.
That's like saying, "our 'ultra compact' size 8 shoes use less rubber compared to our size 11 shoes!". 🤔