this post was submitted on 14 Jun 2025
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Google says a new AI tool on its search engine will rejuvenate the internet. Others predict an apocalypse for websites. One thing is clear: the current chapter of online history is careening towards its end. Welcome to the "machine web".

The web is built on a simple bargain – websites let search engines like Google slurp up their content, free of charge, and Google Search sends people to websites in exchange, where they buy things and look at adverts. That's how most sites make money.

An estimated 68% of internet activity starts on search engines and about 90% of searches happen on Google. If the internet is a garden, Google is the Sun that lets the flowers grow.

This arrangement held strong for decades, but a seemingly minor change has some convinced that the system is crumbling. You'll soon see a new AI tool on Google Search. You may find it very useful. But if critics' predictions come true, it will also have seismic consequences for the internet. They paint a picture where quality information could grow scarcer online and large numbers of people might lose their jobs. Optimists say instead this could improve the web's business model and expand opportunities to find great content. But, for better or worse, your digital experiences may never be the same again.

On 20 May 2025, Google's chief executive Sundar Pichai walked on stage at the company's annual developer conference. It's been a year since the launch of AI Overviews, the AI-generated responses you've probably seen at the top of Google Search results. Now, Pichai said, Google is going further. "For those who want an end-to-end AI Search experience, we are introducing an all-new AI Mode," he said. "It's a total reimagining of Search."

You might be sceptical after years of AI hype, but this, for once, is the real deal.

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[–] thedruid@lemmy.world 120 points 1 day ago (3 children)

Quit.... Using... Google... Search

[–] makyo@lemmy.world 73 points 1 day ago (1 children)

Just to reiterate - don’t use Google

[–] kami@lemmy.dbzer0.com 45 points 1 day ago (1 children)

To avoid misunderstandings: FUCK GOOGLE

[–] artocode404@lemmy.dbzer0.com 19 points 1 day ago (1 children)

For those who didn't get it... GOOGLE IS SHIT, DON'T USE!

[–] 52fighters@lemmy.sdf.org 6 points 1 day ago* (last edited 1 day ago) (4 children)

We have good options to replace Google Search. What good options exist to replace search on Google Maps?

Edit: Also, I think they make most of their money off of ad-sense adds embedded in apps and websites. It'll be very difficult to weed all those out. I just use uBlock on Firefox and Blockada on Android.

[–] BeNotAfraid@lemmy.world 6 points 1 day ago

Open Street Maps, or any fork from it. You can also purchase a modern road atlas for basically nothing. Alternatively, people do make navigation units for cars, that you can purchase. Life is completely possible, with relatively little inconvenience if you want to separate yourself from Big Tech. I write down the directions and just follow street signs. You don't want to rely on things like GPS, because it destroys your ability to commit identifying markers to memory. You can glance at the screen and glance at the road in front of you. But that stops you from being able to commit the experience from memory. Smart Tech and the offloading of our mental faculties to technology has made all of us

  1. Way too overconfident in our ability to comprehend, review and parse information.

  2. Decimated our attention spans and will most likely see a whole new type of cognitive decline.

Sorry for the tangent. But yeah, there's options there. With or without the tech.

[–] Jack_Burton@lemmy.ca 5 points 1 day ago

OsmAnd. There's also a new fork of Organic Maps called CoMaps after Organic had some drama. A bunch of Organic devs left and forked it into CoMaps.

[–] MudMan@fedia.io 4 points 1 day ago (1 children)

I mean... Organic sorta works, although apparently there's a new fork and some drama around it? If you're less hardcore DuckDuckGo uses Apple Maps instead.

I'm not sure I understand the question.

[–] 52fighters@lemmy.sdf.org 5 points 1 day ago (1 children)

Most of the businesses other than gas stations and restaurants are missing or have very outdated information.

[–] MudMan@fedia.io 3 points 1 day ago

This may be a regional concern. Google has very outdated information where I am, too. You definitely don't want to default to Google Maps to know if something is open here unless you want to show up to a closed business, and for learning where a place is so you can go look it up on their site they are all mostly interchangeable.

[–] insomniac@sh.itjust.works 1 points 1 day ago

What are good Google alternatives that don’t rely on Google or Bing?

[–] FinishingDutch@lemmy.world 3 points 1 day ago (4 children)

What’s the best alternative, in your opinion? I’ve tried Bing and DuckDuckGo, but both showed me worse results for my particular searches.

I just want classic Google Search back, before everything got turned to shit. But I fear that doesn’t really exist since there’s such an economic incentive behind how search engines rank and show results.

[–] Maxxie@lemmy.blahaj.zone 7 points 1 day ago

If you can afford to spend 10 bucks a month for a search engine, Kagi is pretty sleek. No ads, you can block/prioritize websites, good bangs, convinient CSS field for easy modding.

It does AI stuff too, but it's optional as the other non-standard search output fields.

[–] Kr4u7@discuss.tchncs.de 6 points 1 day ago

Searxng - any of the instances hosted in Germany Brave search - but only search

[–] thedruid@lemmy.world 3 points 1 day ago (1 children)

I've been using a combination of brave and ddg. Work with the filtering

I was an SEO for 20+. Years. Google is dying as far as search relevancy. It's trying to transition to a new paradigm that prioritizes payment surrounding data than ads. Much more money in the data angle, and ads as we know them will be dying soon, replaced with more insipid product placements.

[–] FinishingDutch@lemmy.world 1 points 1 day ago

I’ll check out Brave, it’s been mentioned a few times.

I don’t mind companies making a dime, but now it’s really devolved in bad results that are profit-driven.