this post was submitted on 12 Jun 2025
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Technology

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38
Barbie-maker Mattel teams up with OpenAI, eyes first AI-powered product this year (www.reuters.com)
submitted 2 days ago by IsaamoonKHGDT_6143@lemmy.zip to c/technology@lemmy.world
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[–] kaitco@lemmy.world 44 points 2 days ago (3 children)

Wow, look at the time! It’s 1984 already!

Introducing, Barb-GPT! You talk to Barbie and she talks back! If you tell Barbie your secrets, she can give you fun tips in return.

Tell Barbie that Mommy and Daddy have discussed not being able to afford another kid, and Barbie will have the government anti-abortion squad at your door tomorrow. Whisper to Barbie that Grandma’s legal status is not entirely clear and Barbie will have ICE take care of all Grandma’s problems. Share to Barbie that your big sister in college has expressed political views that don’t align with Dear Leader, and Barbie will ensure that you’ll never have to share a room with that mean sister ever again!

Barbie, with the power of Barb-GPT! Coming for all your children today, for a better future tomorrow! Brought to you by the partnership of Mattel and Big Brother!

[–] CalipherJones@lemmy.world 9 points 2 days ago

Uhh sir, you forgot to mention the subscription.

[–] nahostdeutschland@feddit.org 4 points 1 day ago

Just imagine having such a AI-Barbie as a child, talking to her for hours, thinking that she is a real friend and then... the servers are getting shut down. And when you're older, you'll stumble upon the fact that every conversation was send to a server and analyzed

[–] bjoern_tantau@swg-empire.de 3 points 2 days ago

They literally did something like that already a few years back. Just with a traditional assistant-like bot similar to Alexa and Siri. I think they were sued all over the place. At least in Europe.