Happens if you actively go against what the market wants.
They got given decades and even support to change their ways, build electric cars and Batterie plants, but they didnt want to.
In german we have a saying for this: tja
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Happens if you actively go against what the market wants.
They got given decades and even support to change their ways, build electric cars and Batterie plants, but they didnt want to.
In german we have a saying for this: tja
Überraschtes Blitzhörnchen Gesicht.
Blitzhoernchen lol
Wir sind nicht in ich_iel!
Aber ich_iel Ist in uns <3
They were busy setting subscription prices, ,like I know customers pay for a car but it does not say the car has to go…can we lock that behind a paywall’. very important work these bosses do
The problem is not that those companies did not see the EV transition or failed to act on it, but that EVs have fewer moving parts and that means a lot of the factories and skilled workers those companies have are no longer required. Even worse EVs just require fewer workers in total and those are also by enlarge different skillsets. So smart companies just close down old combustion engine factories and open up new EV factories with fewer workers.
The German car industry will be mostly fine. 30% of the cars made in Germany are BEVs already and they are pretty competitive. Another way of phrasing it is, who else is going to lead? The only car companies doing somewhat well are the Chinese and Hyundai. Then you are already at the three large German car makers.
Sucks for the workers and the government entitites who have partial ownership of car companies, but the German carmakers deserve it.
The execs of that companies are the most naiv self-centered and dumb people I ever had to deal with. Their only (!) concern was to polish their KPI numbers so they could be promoted after two years. These places are full of survivorship, confirmation, and affinity bias. It's hard to put into words.
It's also making it look more dramatic. Changing to EV comes with less jobs anyway,.since electric motors are just easier to build. And also a big chunk of the workforce is heading to retirement age right now anyway
This is not limited to Germany. China, for example, is far ahead in this regard. Many producers have gone bankrupt in recent years or halted productions, the domestic oversupply is hurting the Chinese industry (with even Chinese managers warning literally of a 'bloodbath' in the industry).
China plays a role here, too. They need foreign markets to get rid of their structured overcapacity due to a hopelessly nationalist economic policy we have likely not seen since the 18th century's European mercantilism.
Would not happen without the fossil-fuel-fetish. Very sorry for the workers but a happy fuck you to the companies!
Fossil fuel based industries die. It just is what it is. The good news is that this happens once and right now the boomers are retiring. So the job market will not be horrible. But it is also important to understand that 30% of cars made in Germany are already fully electric. The industry seems to be able to survive the transition pretty well.
That is not the case for some other countries and companies though. Stellantis looks set up for a blood bat as do the Japanese.
The 'blood bath' is the term a manager of China's BYD literally used to describe the Chinese car market ...