I get what he's saying, and I agree. Content creation should only be deemed as content creation if it is created by the creator. Social media has redefined "content creator" as "account who generates interactions".
It's all fake. Social media is all just to keep your eyeballs screwed into a screen as to make someone somewhere money. Shit, I'm only on Lemmy because I'm bored at work. Get outside. Be ok with not having followers. Make things for SOMEONE and not for EVERYONE. Death is the only thing with a 100% success rate, and the only thing that truly matters is how we make others feel.