Streak addiction is real, I had one Snapchat streak years ago that was over 1500, the person it was with and I would send one snap a day of nothing really just to keep the streak going. It got to the point that the one snap was the only time I communicated with that person, and it was honestly a relief when the streak finally lapsed. I had a few times where I was camping with no signal and would literally go on hikes with no destination just to find phone signal to send my daily snap to them.
Number go up makes monkey brain happy, even when you’re aware of how dumb it is.