this post was submitted on 20 Jul 2025
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

(page 4) 50 comments
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[–] Zotora@programming.dev 5 points 1 week ago

Well no one ever had to sell me on how nice a fire smells.

[–] MonkderVierte@lemmy.zip 5 points 1 week ago* (last edited 1 week ago)

And the good old guilt tripping at the end, with the usual "quality content".

[–] Jason2357@lemmy.ca 5 points 1 week ago

Largest boycott in human history.

[–] WraithGear@lemmy.world 5 points 1 week ago (4 children)

“And Scott Messer, founder of publishing adtech consultancy Messer Media, added: “Dark traffic is unlike anything we have seen before. It’s demonetising publisher content at scale without user consent. 

“Publishers already face an existential-level threat in the face of AI reducing referral traffic. This is another slice that publishers cannot afford to lose.””

https://youtu.be/ZTt-kfPvRks

[–] Tiger666@lemmy.ca 5 points 1 week ago

Good, I hope they go the way of the telegraph and whale oil salesman.

[–] brot@feddit.org 3 points 1 week ago

The quote is even worse when you take this snippet from above:

The study discovered that the majority of users did not choose to block ads, with ad-blocking technology often activated by a third-party like their employer at a network level, their educational institution, security software they installed, or public Wi-Fi networks. For example ad-blocking tech can be bundled with VPNs (virtual private networks that hide a web user’s location) and built into browsers like BRave and Duck Duck Go. There are also dedicated apps and cross-platform brands such as AdGuard which describes itself as “the world’s most advanced ad blocker” that can “even” block on Youtube.

So they are trying to frame corporate security policies as "no consent". Which totally does not make sense as the contract the worker signed is consent for corporate IT to manage the computer and also to secure it against malware serves via ads. And to even suggest that users who are using a VPN with built in adblock or an alternative browser do not want to use the features the software they installed come with, is crap

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[–] bhamlin@lemmy.world 4 points 1 week ago

Oh no. 🎻

[–] TankovayaDiviziya@lemmy.world 4 points 1 week ago* (last edited 1 week ago)

I actually don't mind ad but only if it is general ad, not targeted ones. Hence, why I hate web ads. I appreciate advertisements in more public spaces like radio and posters.

Only a billion. Need to quintuple that.

[–] silentdon@lemmy.world 4 points 1 week ago

The only site I allow ads on is photopea.net because it's awesome and I use it regularly. Fuck ads otherwise

[–] Reziarfg@lemmy.world 3 points 1 week ago
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