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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)

submitted 3 months ago by Pro@programming.dev to c/technology@lemmy.world

266 comments fedilink hide all child comments

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] BackgrndNoize@lemmy.world 3 points 3 months ago

Why can't they just place the ad at the beginning of the video, Spotify gives you X free uninterrupted songs to listen to after listening to 1,2 adds. Why can't they just follow that model

[–] kadup@lemmy.world 3 points 3 months ago

A guy I know started selling AI push notifications.

Your app signs up for his service, and he uses what's essentially ChatGPT to find the best time slot to send you custom push notifications. That's just his third party service working with limited data and system access.

Just imagine when Google and Apple start selling that as a service integrated to the OS.

[–] capybara@lemm.ee 3 points 3 months ago

I've met some people who ask why I care so much about not having to see ads. They don't care if there's youtube ads every now and then. At this point they have to care.

[–] Ravenfreak@discuss.online 2 points 3 months ago (1 children)

So I'm sure this will just cause more people to use Ublock and other ad blocking services if that one fails. Maybe this will cause more people to look into making their own Peertube instances. But who am I kidding, normies usually don't like hosting communities themselves...

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[–] Sam_Bass@lemmy.world 2 points 3 months ago (3 children)

Knew from inception Gemini was shit

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[–] SunshineJogger@feddit.org 2 points 3 months ago (1 children)

Youtube... Youtube... Oh, yes, I remember Youtube. That was fun to use half a decade ago or so.

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[–] Taleya@aussie.zone 2 points 3 months ago

Could probably spin up a new edging community

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