this post was submitted on 06 Jan 2025
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Dell kills the XPS brand (www.theverge.com)
submitted 2 months ago by avieshek@lemmy.world to c/technology@lemmy.world
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[–] dan@upvote.au 1 points 2 months ago* (last edited 2 months ago) (2 children)

simplified naming scheme with labels like ‘Pro’ and ‘Max.’

How is that "simplified"? Which one is better, Pro or Max?

Actual simplified naming would probably be names like "Basic", "Business", "Gaming", or numbers like what Intel does with Core 3/5/7/9.

[–] TheGrandNagus@lemmy.world 1 points 2 months ago

It would be more simple to call some things basic, but it'll never happen for the same reason food and drinks places have started drifting away from calling things "small, medium, large" and towards the much more stupid "Regular, Large, Extra-Large". Starbucks goes even more pretentious with it.

You'd be more likely to have something extremely dumb like Premium (shit-tier), Premium Pro (midrange), Premium Ultra (actually premium).

[–] circuitfarmer@lemmy.sdf.org 1 points 2 months ago

I suspect, at some level, that the confusing naming is kind of the point.

What's the difference between Pro and Max? If the names were clearer, you probably wouldn't check the website to clear up the confusion.

It nudges potential buyers into interaction with company marketing.

[–] kalleboo@lemmy.world 1 points 2 months ago* (last edited 2 months ago)

replacing them with three main product lines: Dell (yes, just Dell), Dell Pro, and Dell Pro Max.

PC/Android companies not trying to blatantly rip off Apple challenge: Impossible