this post was submitted on 15 May 2025
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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)
submitted 1 day ago by Pro@programming.dev to c/technology@lemmy.world
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] hightrix@lemmy.world 32 points 1 day ago (5 children)

Wow. Fuuuuuuuuck YouTube.

Also, Firefox plus Ublock Origin makes ads on YouTube go away.

[–] dr_robotBones@reddthat.com 2 points 1 day ago (3 children)

It doesn't make the "turn off your adblock" popup go away though.

[–] samus12345@lemm.ee 17 points 1 day ago (2 children)

I've never seen that. YMMV, I guess.

[–] dr_robotBones@reddthat.com 3 points 1 day ago (1 children)

It might be something they're testing. I had it and then it went away for a bit and now its back. I emulate android on my PC just so I can use an app that has no ads.

[–] Kushan@lemmy.world 9 points 1 day ago

Make sure your ublock lists are up to date, sometimes the extension gets a bit stuck and needs a nudge to update them.

It's an arms race and Google hasn't won it yet.

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