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Report: Apple CEO “cares about nothing else” Than Building Breakout AR Glasses Before Meta
(www.roadtovr.com)
this post was submitted on 29 Apr 2025
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This AR obsession is utterly baffling to me. There are so few real applications and the hardware requirements are insane so it's not something that will get widely adapted anyway. Sure in a decade or so it might have matured enough to have shed all these issues, but AR/VR feels like a really out of touch thing to prusue, especially if you look at the garbage ideas they have on how to use it - virtual meetings??
I get movies and games on these, possibly even some recording and porn, but these are not their B2B wet dreams anyway.
overlaying ads on literally everything could be the end goal.
Apple is not that strong in the overlaying ads over everything department though.
But Apple will happily take a 30% cut of everything bought using the AR glasses.
We need laws restricting advertising