this post was submitted on 18 Dec 2025
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I think Epic was very arrogant in their approach assuming consumers have no self control over buying things, so assumed they'd get them no matter what if they made things exclusive to their store. That pissed off vocal people would still not be able to resist not buying games.
Which actually is not a bad bet to make, but turned out to surprisingly not work as well as they hoped it would. And led to lingering animosity towards them that is still around years later.
And they still seem lost when it comes to trying to figure out how to win consumers over. It's like they got advice from Randy Pitchford from 2K telling them the way to win consumers over is to berate them and attack the competition.
And even when people do buy the exclusives on their store, what reason do they have to buy anything else there?
Just like the free games, it would work as advertising, to initially attract people that then decide their product is worth using. But it will never work for making people use their store for anything else as long as it's as terrible as it is.
It's also not 2009: Netflix streaming isn't new. The consumer cost, time, administration and inevitable enshittification of a platform walled garden is not lost on gamers. No one wants 4 streaming services or have to open up a separate launcher depending on what game company created it.
Yeah I've been boycotting them from the start and still am, because fuck 'em