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I just skimmend the article and the accompanying report. But the analysis of what happened is contrary to my understanding. As far as I'm aware voter turnout in swing states (aka the ones that are actually important) was actually higher in 2024 compared to the few last election cycles.
Compared to Clinton and Biden, Harris was able to draw from the not-voting pool in states, where it mattered. Just Trump did it better.
The conclusion, that following the populist narrative of your enemy instead of drafting your own looses you votes, may be right, but I think the analysis, how they got to that conclusion is not what actually happened.
Not a US citizen or particularly versed with US politics, so I would be happy to hear something contrary.
I posted a longer reply below about some of the exit polling and the pictures that kind of info paints. And yes, it's in contradiction to this article.
Objectively, the last several federal elections had the highest turnout of voters in US history, including highest percentages of youth voters. There was a LOT more wrong than "Dem voters stayed home." That's the same tired BS they've been shoving down our throat for decades.
I immediately distrust any article or "study" published by a group who also claim to have the strategy to "fix" it and have an investment plan for "getting voters to the polls." This smells a lot like attempt #4,497,349 to grab people's money and run.
Trump ran a better campaign and got more votes. It's as simple as that.
That and dems shit the bed in their campaign like it was an olympic sport and they were aiming for gold.
Stack on that, a LOT of effort made by billionaires like Musk to subvert people's attention spans towards political news. It was a concerted effort of bad-faith actors getting paid a living salary in other countries piling on Twitter to share and promote pro-trump propaganda, and so much sensationalized stories and arguments and overblown contention across all media, that most people just stopped watching or caring.
Exit polling, the only info that really matters, asked voters who they voted for and why, and the overwhelming responses were that people didn't know who to vote for and just associated Biden and Harris with the administration that was in power when egg prices went up.
Seriously, eggs played one of the major motivators. And people are so uninformed or uninterested that they couldn't really tell the differences between candidates. People don't broadly read or watch news, they get like, an hour of current events from Facebook and Youtube shorts every week because they have to fucking work 7 days a week just to survive. I know like, a dozen people who fit this picture.
A quarter of the country can't read. About half are uninterested in politics, and everyone else is too busy trying to stay alive when healthcare costs more than mortgages and bread is $7.50 a loaf.
people vote with their wallets first and foremost
I think it came down to 2 moments
Trump getting shot in the head then standing up, raising his fist and yelling "fight!". I dispise the man and even I thought that was badass.
Biden at the debate. He was clearly sunsetting in front of our eyes, rambling about golf scores and saying "and by the way" over and over like it was his mantra.
If Biden had stepped down and endorsed harris from the beginning, idk if trump could have pulled off a win.