this post was submitted on 18 Nov 2025
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[–] Babalugats@feddit.uk 65 points 2 days ago (6 children)

US rapper Eminem has taken legal action against an Australian beachwear company called Swim Shady, saying its name is too similar to his trademarked rap pseudonym Slim Shady.

By the same reasoning, couldn't Mars sue Eminem saying his name is too similar to their trademarked product name M&M's?

[–] GLC@feddit.uk 26 points 2 days ago (4 children)

I think that the initials M&M have been sufficiently well used by various entities throughout history that they could not hope to prove that the name originated with them. Given that part of maintaining a trademark is defending it against encroaching use the existence of other corporate M&M companies, M&MDirect for example, would lead to their lawsuit failing.

Swim Shady, on the other hand makes no sense at all as a name if Slim Shady wasn't already a well known thing.

[–] FuglyDuck@lemmy.world 20 points 2 days ago

The thing here is that it’s unlikely for, let’s say an investment firm, to be confused with candy.

Same for swimwear and a rapper.

Details.

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