this post was submitted on 14 Nov 2025
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marketing works. most people are convinced that buying a expensive car is a reflection of their personality and that if you buy a cheap car you're a cheap shitty person. hence why so many people buy awful, expensive, objectively shitty vehicles like Jeeps, because it means they are 'tough and adventurous'.
same applies to clothing, electronics, travel, blah blah. travel is cheap if you go to places that aren't popular.
Jeeps are the most hilarious brand out there. Absolute pieces of shit and insanely overpriced. If you buy a jeep Jeep, like the real Jeep thing with the canvas top and the doors that come off, I can at least understand the appeal of that basic form factor. The truly mind-boggling thing is when people buy Jeep-branded cars and SUVs that aren't even real jeeps. Paying a huge premium just to own a pointlessly gilded piece of poo.