this post was submitted on 24 Mar 2025
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No returning customers, due to the nature of the business. It's dead from the start.
It can't be just that, right? There are loads of successful products that any given person only ever buys once.
Sure, list five
That's easy! 1: Coffin 2: Headstone 3: septic tank 4: bad parachute 5: cemetery plot
There's, uh, a bit of a theme with these though.
everyone is guaranteed to buy death/funeral related stuff, not everyone wants a DNA test. Also all of that crap (headstone, funeral service, coffin etc) is bundeled together in a massive payday, not to mention funeral places tend to price gouge the bereaved. So a single death is a much bigger payday than a single DNA test.
As for the other products you mentioned, i doubt any of those companies literally only sell those individual products. They probably diversify to other products and services too.