this post was submitted on 31 Oct 2025
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[–] Reannlegge@lemmy.ca 10 points 5 days ago (1 children)

The ad did what it wanted to do, no need to keep it running.

[–] FireRetardant@lemmy.world 1 points 5 days ago (1 children)

If that was the intention of the ad then Ford should have saved the taxpayers money and only ran it for a week, not for months as it was supposed to do.

I'd also argue that the bigger focus of the ad would be to get americans thinking about the tariff strategy their leader is using and promote change from within America, the headlines and angering the old man is are secondary effects of the ad.

[–] Oderus@lemmy.world 2 points 5 days ago (1 children)

They don't pay for an advertisement once it's cancelled. Do you think they paid 100% upfront before the first ad went out? By canceling, he is saving them money.

[–] FireRetardant@lemmy.world 2 points 5 days ago (1 children)

I'd be very surprised if there was not a cancelation fee. If it was supposed to be a little stunt why even plan it for months in the first place? I also still stand by that less time on air is less time americans get to hear Reagan say this isn't the right way to do business as a country.

[–] kent_eh@lemmy.ca 1 points 5 days ago

There is a difference between "planning it to run for months" and "placing the order for months of advertising in advance".

Having worked in broadcasting, I can confidently say it is common for an ad buy to be modified multiple times during its run.

And the advertiser often doesn't order the entire run up-front. They will schedule it a week or 2 at a time and adjust based on what results they are seeing.