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TIL When you hover over a piece of the phonetic notation on (English) Wikipedia, it shows you an example for its pronunciation
(sh.itjust.works)
this post was submitted on 26 Sep 2025
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This was only a controversy because GIFs were falling out of favour and the format's creator decided to stir up shit.
Reminds me of the stuff with Harry Potter. "Oh wait Hermione is Black, Dumbledore is gay, oh and trans women aren't real women." It's just to get people talking about something that has run its course... and oh look, a new Harry Potter series coming to HBO. Because it works.
The actual pronunciation of GIF doesn't matter. We say GIF with a hard G because the G stands for Graphics and that has a hard G. Some say it with a soft G because that makes it sound like Jif and they like peanut butter...? I guess? I doubt it's because someone said that's how it was meant to be pronounced. Honestly I think Jif sounds better, but that doesn't mean it's right. I prefer the English pronunciation of garage (rhymes with carriage) to the American (rhymes with barrage) but in the States I pronounce it the American way because I want to be understood... not because it sounds better. I could give a fuck how something sounds; language is about communication. And if you're saying "Jif," we still know what you mean, but we think less of you for either not knowing better, or are just pedantic — exactly how I expect to be received if I pronounce "garage" like I think it's meant to be said.
I pronounce it that way because its gift minus the t. "Graphics" has nothing to do with it, since I don't pronounce JPEG as Jay-pheg.