this post was submitted on 28 Jul 2025
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tldr: Australian pressure group Collective Shout has claimed responsibility for the recent Itch.io and Steam developments that have seen the platforms change how they deal with - and in some cases remove - NSFW games and content from their respective platforms.

The group had already been closely linked with the situation, which has seen Itch.io and Steam scramble to appease payment providers like Visa as they suddenly took an interest in the kind of games available on the platforms, especially those which contravened rules and "standards" the payment providers apparently had. It led to Itch.io deindexing all NSFW content from its browse and search pages, and Steam introducing vague new rules about adult content, while removing a slew of games.

"In response to false claims and misinformation about our campaign, we're setting the record straight," wrote Collective Shout in a Facebook update. "Some have asked why we involved payment processors, and others have claimed we are responsible for Itch.io removing all NSFW content.

"We raised our objection to r*pe and incest games on Steam for months, and they ignored us for months. We approached payment processors because Steam did not respond to us.

"We called on Itch.io to remove rpe and incest games that we argued normalised violence and abuse of women. Itch.io made the decision to remove all NSFW content. Our objections were to content that involved sxualised violence and torture of women."

Collective Shout shared a timeline of the campaign on its website, noting how it began with No Mercy, a game which involves extreme sexual violence, being brought to its in March. The group's actions - a mixture of petitioning, emailing, and lobbying - began in early April and led to the game being removed from sale later that month.

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[–] knife@lemmy.world 49 points 4 days ago (3 children)

it's really wild that payment processors have decided to be the arbiter of content on the Internet.

[–] rozodru@lemmy.world 13 points 4 days ago (1 children)

they've been doing it since the late 90s/early 00s. Visa and MC have a list of "rules" for porn companies and have had them for decades. Why the vast majority of adult entertainment companies use third party processors like CCBill to specifically deal with that shit.

These dumb fucks in Australia think they're ahead of the curve or doing "something that has never been done before" but nah man they probably did talk to Visa and MC but highly doubt they pushed them to anything. it was more like Visa/MC said "oh yeah we did this before...yeah we should probably apply what we did to Porn to the gaming industry."

[–] deltapi@lemmy.world 4 points 4 days ago (1 children)

Australia is pretty weird about porn too. For years their rules basically ensured all female porn actors get boob jobs and took scissors to their labia.

[–] mfed1122@discuss.tchncs.de 1 points 3 days ago (1 children)

Never heard about this, what are you referring to?

[–] deltapi@lemmy.world 2 points 3 days ago* (last edited 3 days ago) (1 children)
[–] mfed1122@discuss.tchncs.de 2 points 2 days ago

Thanks for taking the time to put those resources together for me.

That's absolutely crazy, my goodness... Some people really are insane when it comes to sex. It reminds me a bit of how you can show soft penises in American TV to some extent without it being considered pornographic, but hard penises are pornographic. But this labia issue makes even less sense than that, because it doesn't depend on arousal. What a backwards situation

[–] ShaggySnacks@lemmy.myserv.one 9 points 4 days ago (2 children)

Don’t forget ad companies! Those ad companies love a squeaky clean, family fun internet.

[–] derpgon@programming.dev 7 points 4 days ago* (last edited 4 days ago) (1 children)

I also love squeaky clean, ad-less internet. In this timeline, sadly, I get to enjoy both, while only half of that would be enough for me.

Blessed uBlock.

[–] captainlezbian@lemmy.world 3 points 4 days ago (1 children)

The ad companies hear you and are working on it

Chrome forced DRM for websites (which they are pushing) would end that

[–] Treczoks@lemmy.world 5 points 3 days ago

How would I know? uBlock keeps the shit off the machine.

[–] Bronzebeard@lemmy.zip 1 points 4 days ago

Yeah taking on this role will only bring them more problems. Once you decide to not be content neutral, you are responsible for everything you transmit.