Greater surface area also means more material for the same product, which leads to less effective transport, more waste and increased polution. Non-standarized can size means every can storage system and cup holder which have taken can size into consideration will be worse. I'm sure a lot of vending machines will have to be modified or scrapped for this can design.

Everyone are worse off because of this, and it's all for attempting to trick consumers and increase profits. Shit sucks.

[–] Bloomcole@lemmy.ml 1 points 3 days ago

Hey we get this revolutionary super can which is supposed to keep your beer cool.
The ribs are supposed to reduce the contact area of warm fingers.
It doesn't work obviously since they aren't big enough and skin on fingers are flexible enough to touch everything.
You only pay 30 to 50% more for this nonsense.
Everyone tries to avoid them but somehow the normal cans are more than often 'sold out' in stores.

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