this post was submitted on 13 Jul 2025
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This is probably going to seem wildly low-effort compared to my usual posts here, but I've found a bit of a treasure trove of print media gaming ads from magazines and sites. And they're amazing. I found it so fun to see what companies used to do to promote their games.

Things have clearly changed a lot over time, some of them are insensitive or even outright sexist, but if you just look at it through a lens of being a time capsule, it's fun.

This one's going to be very image-heavy. If you're using Boost on iOS then you might struggle to scroll through this (or maybe not? It's happened with all my other posts though, so you've been warned), if that happens just visit using your browser :)


Game Boy Advance/SP:

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The 'feet' collection were from an ad company in Stockholm, in 2005. I think it is to mean you're using hands to play the GBA, and only have feet left to use for real life:

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PS2:

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Nintendo Game Cube:

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And that's that! Just interesting to see a time when gaming was a little more experimental and edgy.

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[–] RightHandOfIkaros@lemmy.world 16 points 2 days ago* (last edited 2 days ago) (2 children)

We need to go back. Everything now is too sterile. Publishers do not take any risks on games anymore. We don't get games like Illbleed or Burnout from AAA funding anymore. Games that look at a genre and really ask what actually belongs in that genre.

Nowadays its all unoptimized Unreal Engine copy-paste Over the Shoulder perspective slop.

Indie is being more experimental these days simply because of how easy it is to develop video games now, but still lacks the necessary funding to create experiences on par with what AAA can offer.

[–] Trainguyrom@reddthat.com 7 points 2 days ago (1 children)

To be fair, an indie dev just tossing stuff together on the weekends and evenings has everything needed in these accessible game engines to build a AAA title of 15+ years ago.

[–] RightHandOfIkaros@lemmy.world 4 points 2 days ago (2 children)

I would argue that is not true. I don't see many Indie games that match AAA games from 2010 in polish or content, honestly. Maybe there are a few, but I cannot think of any off the too of my head. Most are like AAA of 25+ years ago.

On a technical level it may be achievable that an Indie game matches a 2010 AAA game, but I think mechanically speaking that has not happened yet. Indie games have a hard time even matching the content and polish of 20 year old games from 2005. Where is the Indie Resident Evil 4, or Elder Scrolls III Morrowind? Some Indie games try to compete, but they either aren't polished enough, look like they released in 1999, or are too short in content to compare to those games.

[–] Trainguyrom@reddthat.com 4 points 2 days ago

That's what I was trying to say is they have everything they need mechanics-wise built into these game development environments. The difference between AAA and indie is more on the scope of how much artwork, sound design, writing, voice acting, Foley work, etc. goes into the game

A solo independent developer can pretty easily recreate the mechanics of GTA V in Unreal for example, but they can't realistically recreate a selectively compressed representation of the entire LA and San Bernardino counties plus a 14 hour (or however long it is) single player campaign

[–] ampersandrew@lemmy.world 1 points 2 days ago (1 children)

That Tainted Grail game that just came out this year is supposedly the indie Elder Scrolls. Maybe you'd argue that's AA, but that's still a symptom of how our standards have shifted. Games like Resident Evil are also abundant these days; not so much like Resident Evil 4 in particular, but RE4 was an experiment that split the difference between old Resident Evil and modern third person shooters.

I only bring up RE4 since it released in 2005. Morrowind is even older at 2002. My point was more that there aren't any indie games that match the content or polish of those games, as old as they are.

Its mostly a limit of indie in general. Not enough money or time to match AAA games of even 20 years ago. AA absolutely should be at minimum matching 20 year old games, but even the funding AA gets should be enough for AAA games from 2010.

[–] mesamunefire@piefed.social 2 points 1 day ago

Itch.io Has some fantastic games :)

One of my favorite (that works on the SP!): https://tangramgames.itch.io/tobu-tobu-girl-deluxe