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In our recently submitted grants we had to change “traumatic brain injury” to “concussive brain injury” and “male and female mice” to “male and non-male mice” because traumatic and female are now verboten words that can get our grants killed. It’s insanity.
Twenty years ago I was sitting in a city council meeting in middle Statesia where the city engineer was giving an estimate of traffic at an intersection. He described a liberal estimate (in this case the higher estimate) but led them that if he called it a liberal estimate they'd ignore it, so he was redefining conservative estimate to mean the opposite of what it does for all of his estimates just so they wouldn't dismiss them out of hand. And it worked, the dumbfucks on the city council liked the numbers just because he called them conservative.