this post was submitted on 22 Jun 2025
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..he said, drinking his Starbucks coffee
Ironically poor people tend to put more emphasis on buying name brands, certainly for things that other people see, like clothes, vehicles etc.
Value signaling is a thing.
My dad grew up poor and he can't stand going to budget stores like Aldi and Lidl. It's almost a matter of principe for him, he can afford to go to the more expensive store so he will.
This sounds like a Nouveau Riche thing because your dad now has money to spend. If he can go to Whole Foods over Aldi, he ain't pauvre.
It's not only my father in taking about