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Why do vitamins and supplements companies leave so much empty space in their bottles/tubs? (mander.xyz)

submitted 1 week ago by Mothra@mander.xyz to c/nostupidquestions@lemmy.ca

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Just got some Swisse vitamin D and 3/4 of the tub is air. I've had similar experiences with other brands too.

So what's the deal?

Wouldn't it be more profitable for them to use smaller packaging? Smaller=less material cost, more stock can be shipped in the same delivery. They can still sell it at the same price if they want

I can understand the "fill with air" gimmick for things like potato chips, but not supplements. These are numbered. There's 60 pills here, you're advertising this number on the label, you can still put the same number on a smaller tub.

Why tho?

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[–] nimble@lemmy.blahaj.zone 14 points 1 week ago

Anything sold in stores basically has to compete with physical eye appeal. This means small things are prone to being packaged bigger so they catch people's eyes. You can see this with a bag of chips- sure the air helps prevent chips from breaking but have you ever wondered why some bags are 50% air? It's just to make the package bigger so it stands out more.