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Why do vitamins and supplements companies leave so much empty space in their bottles/tubs? (mander.xyz)

submitted 1 week ago by Mothra@mander.xyz to c/nostupidquestions@lemmy.ca

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Just got some Swisse vitamin D and 3/4 of the tub is air. I've had similar experiences with other brands too.

So what's the deal?

Wouldn't it be more profitable for them to use smaller packaging? Smaller=less material cost, more stock can be shipped in the same delivery. They can still sell it at the same price if they want

I can understand the "fill with air" gimmick for things like potato chips, but not supplements. These are numbered. There's 60 pills here, you're advertising this number on the label, you can still put the same number on a smaller tub.

Why tho?

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[–] themoonisacheese@sh.itjust.works 5 points 1 week ago (1 children)

Consumers are also unbelievably stupid. Even for stuff like candy bars, which people have a good idea of the size, they often pull tricks like carton inserts between bars to increase total package size. They still claim the correct amount of candy bars on the package, but consumers will see the larger package and go "ah yes, clearly bigger is better"

[–] Mothra@mander.xyz 1 points 1 week ago (1 children)

I think this works better for items like confectionery because most people aren't mindful of units when shopping. Most people don't stop to read the label for confectionery. But most people do for meds, vitamins and supplements

[–] themoonisacheese@sh.itjust.works 3 points 1 week ago

I understand that you believe that, but you seem to be severalty overestimating consumer's ability to read in the first place.