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Why do vitamins and supplements companies leave so much empty space in their bottles/tubs? (mander.xyz)

submitted 1 week ago by Mothra@mander.xyz to c/nostupidquestions@lemmy.ca

14 comments fedilink hide all child comments

Just got some Swisse vitamin D and 3/4 of the tub is air. I've had similar experiences with other brands too.

So what's the deal?

Wouldn't it be more profitable for them to use smaller packaging? Smaller=less material cost, more stock can be shipped in the same delivery. They can still sell it at the same price if they want

I can understand the "fill with air" gimmick for things like potato chips, but not supplements. These are numbered. There's 60 pills here, you're advertising this number on the label, you can still put the same number on a smaller tub.

Why tho?

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[–] Regna@lemmy.world 11 points 1 week ago* (last edited 1 week ago) (2 children)

Also, smaller sizes would get less exposure space on the shelves. They need them big enough for the brand and type to be legible and not disappear among other brand products on the shelves.

Source: temped in ”health” stores.

[–] sanguinepar@lemmy.world 2 points 1 week ago

Good point.