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Why do vitamins and supplements companies leave so much empty space in their bottles/tubs? (mander.xyz)

submitted 1 week ago by Mothra@mander.xyz to c/nostupidquestions@lemmy.ca

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Just got some Swisse vitamin D and 3/4 of the tub is air. I've had similar experiences with other brands too.

So what's the deal?

Wouldn't it be more profitable for them to use smaller packaging? Smaller=less material cost, more stock can be shipped in the same delivery. They can still sell it at the same price if they want

I can understand the "fill with air" gimmick for things like potato chips, but not supplements. These are numbered. There's 60 pills here, you're advertising this number on the label, you can still put the same number on a smaller tub.

Why tho?

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[–] Rhaedas@fedia.io 4 points 1 week ago

Correct. Same reason why most products in cans or bottles come in similar sizes. The cost for packaging and shipping has been minimized over time. There will be outliers, usually to try and stand out on the shelf. For unseen online shipping, the cheaper mass production is best, even if they're shipping air and it's wasted space. It cost them less.