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"45% less plastic and 75% less water!"
But the product they are comparing it to has 90% more detergent...
EDIT: Thank you for pointing the error of my ways, guys.
This article cleared up some misconceptions I had. TIL, there's way more water in liquid detergent than you'd think!
If it does, they really need to make that more obvious! The smaller one is "ultra concentrated", but is it more expensive per load? Is the assumption that someone who used to buy the larger bottle would even know that the smaller one is "better"?
It’s very clearly printed on there, 60 loads vs 74.
If you were using the larger bottle, would you know that the smaller one had more loads? You'd only know that it uses "less plastic" (per load, not per volume).
Yes of course, why wouldn’t you? Again, it is clearly printed on the label, next to the name. You’re trying very hard to make this an issue but it’s really not.
Probably.
I was viewing this in the context of shrinkflation with food items.
For example, if you're used to buying 900g of pasta, because that's what feeds your family out of a single package, does it really matter if the replacement 750g size uses less plastic and packaging? Because now you need to buy two packages instead of one, which creates more plastic/packaging waste than before.
So... seeing that you get less loads per bottle vs the larger one, it reminded me of the pasta scenario. Probably flawed logic. 😬LOL