Probably because "Max" sounds more like streaming service for cinemax than HBO. Just bad branding and arguably opens them up to copyright suit.
this post was submitted on 14 May 2025
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I didn't know they renamed it
I was wondering why the HBO Dwight Schrute meme was making the rounds again. I swear this is the corporate equivalent of changing your pronouns every month.
The original change dropping HBO was one of the stupidest branding changes I've ever seen (and there's a lot of competition). To be honest, they'd be better off dropping the Max part instead.
How long until it goes back to just being HBO?
it will be HBO MAX +, or hbo max pro+ next.
“HBO Go Max Now +” as it’s final shriek into the void before finally just returning to “HBO” 🤣
I'll never remember this new one
What a ride
What bad PR did they do to cause a need for another stupid name change? Lol Max didn't have that HBO in it so people stopped thinking it was premium? I coulda fucking told you that.
I hate that their SEOs are good enough to get away with plain old max as a search term. It makes me irrationally angry when big corpos make these stupid decisions and get away with it, but only regret it when it immediately hurts their bottom line.
No way it's good SEO, it's 100% the search engines hard coding responses into their systems or something like that
The instantaneous speed and level of raw aggression some search terms have scream of meddling
Not meddling. Paid promotion. Google sells advantage. Has for years and years.
This is bullshit.
I demand HBO Maxine.
Somehow HBO Max returned
To be fair, the name "X" was already taken and Max Diddy doesn't roll off the tongue.
I'm all for letting people self-identify, but cmon and make up your mind already
HBO Maxxi would be so much better.
HBO go max or go home now.