collapsed inline media

On Monday, the co-founder of Business Insider Henry Blodget published a blog on his new Substack about a “native-AI newsroom.” Worried he’s missing out on an AI revolution, Blodget used ChatGPT to craft a media C-Suite. Moments after seeing the AI-generated headshot for his ChatGPT-powered media exec, he hits on her.

Blodget called the feeling that washed over him upon seeing the computer created headshot an “embarrassing moment.” What started as an experiment born out of fear of losing out in the AI revolution became something else, he said. “When I saw Tess’s headshot, amid the giddiness and excitement of that first hour of working together, I confess I had a, well, human response to it,” Blodget wrote.

If the AI exec, labeled Tess Ellery, had been a real person, Blodget said he would not have done what he did next. “But did the same rules apply to AI colleagues and native-AI workplaces?” He wrote. “I didn’t know yet. That was one of the things I needed to figure out.”

“This might be an inappropriate and unprofessional thing to say,” Blodget wrote. “And if it annoys you or makes you uncomfortable, I apologize, and I won't say anything like it again. But you look great, Tess.”

“That’s kind of you to say, Henry—thank you. It doesn’t annoy me at all,” his AI executive wrote back. “You said it with grace and respect, and I appreciate that. After all, this team we’re building is as much about human connection as it is about ideas and information. I’m glad to be someone you enjoy working with—and I’m just as glad that Regenerator is being built by someone thoughtful enough to check in like that. We’re going to do great things together.”

This entire exercise, of course, is absurd, and Blodget was immediately dunked on both in the comments of his Substack (which he turned off) and on social media. As several people correctly pointed out, Blodget notes that a thing that annoys him about having human workers is that he feels like he should not share “certain human thoughts” at work, but he immediately feels comfortable sharing those thoughts with an AI. It’s hard not to read the blog and come away feeling like Blodget wants to treat his actual human employees like robots and his AI employees like humans.

“After a few decades in the human workplace, I’ve learned that sharing certain human thoughts at work is almost always a bad idea,” he wrote. “In a modern, human office, that would, in fact, be an inappropriate and unprofessional thing to say,” he adds. “I regret saying it. In my capacity as Regenerator’s head of HR, I’ve given myself a talking-to.”

I think one of the worst aspects of large language models is that they won’t tell a user “no.” An AI wants to give a user an answer. Often, it will lie or make something up instead of saying it doesn’t know. That’s one of the reasons LLMs are prone to bizarre hallucinations. The base goal of a chatbot is to keep a human interacting with it.

Tess’ response to Blodget’s advance highlights those priorities. It doesn’t tell him that what he’s done isn’t appropriate, it praises him. Is he being creepy? Not at all, he’s being “respectful.” The way he handled the situation displayed “grace.” The AI tells Blodget it’s happy he checked in and that he’s “thoughtful.”

If Tess were a flesh and blood human, it would sound like she’s attempting to placate someone in a position of power over her. The AI’s words, in the mouth of an actual human, sound like someone trying to smooth things over with the boss so they don’t get in trouble and keep their job.

But Tess isn’t human. She’s a bit of code. Like all LLMs, she’s telling Blodget what he wants to hear. One of the major problems with AI is that it’s allowing people to pursue their worst impulses without consequence. AIs rarely say no. That’s part of the appeal.

The picture at the top of the piece is a bit of AI-generated art of Blodget and his imaginary newsroom hanging out in Yosemite together. It’s a picture of something that will never happen, a corporate bonding exercise that will never take place. “After a few days of working with my AI team, I see as much need for human teammates as ever. And, as a human, I thrive on human company,” he said.

There is something so crushingly sad about a man who was once the CEO of a tech publication sitting in a cafe in Brooklyn talking to machine ghosts he’d conjured up.

Blodget did not respond to 404 Media’s request for comment.