this post was submitted on 10 Jun 2025
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My (completely uninformed) theory: It's competitive advantage. Indies succeed on their creativity, but that works because there are thousands of indie devs out there and we get to see the best (and luckiest) ones. It's not easy to replicate that creativity by just throwing more money at the problem. So what is a company with ooodles of money but no creativity to do? Make games that only a company with way too much money could make. No indie dev is going to make the next Far Cry or Assassin's Creed or Fortnite because they just don't have the budget to make that happen. So they know that even if they keep churning out generic crap, at least it's generic crap with very little real competition.
Of course then all of them got the bright idea to compete in a game business model that is inherently winner take all with already well established leaders. So yeah now it just seems like they're lighting money on fire for fun.
If only we had a way to put that chocolate into the peanut butter...