this post was submitted on 26 Mar 2025
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Guys, can we please call it LLM and not a vague advertising term that changes its meaning on a whim?
For some weird reason, I don't see AI amp modelling being advertised despite neural amp modellers exist. However, the very technology that was supposed to replace the guitarists (Suno, etc) are marketed as AI.
I think that's because in the first case, the amp modeller is only replacing a piece of hardware or software they already have. It doesn't do anything particularly "intelligent" from the perspective of the user, so I don't think using "AI" in the marketing campaign would be very effective. LLMs and photo generators have made such a big splash in the popular consciousness that people associate AI with generative processes, and other applications leave them asking, "where's the intelligent part?"
In the second case, it's replacing the human. The generative behaviors match people's expectations while record label and streaming company MBAs cream their pants at the thought of being able to pay artists even less.