this post was submitted on 05 Dec 2025
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I hope they succeed, it's a very tough market.
They probably need a lot of ducks to line up in a row. But the current privacy wave and the push for digital sovereignty in Europe might help.
Kinda. But also kinda not. The cost of getting a phone made has decreased and there are many, many manufacturers who can make one for you these days. From that perspective, if you have small niche where people are alright with paying a bit of a premium, it may in fact be easier to make a phone for them than say in 2012.
This price for a low volume device would have been completely unachievable in 2012.
Small specialized outfits in Shenzhen can slap together a model in a few weeks tops. (And that video is nine years old.)
The software ecosystem, or rather lack thereof, is the far bigger hurdle.