this post was submitted on 09 Jul 2025
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This is the reason why I had a long and bloody fight regarding the homepage of the company I work at. And I won.
Management wanted a new homepage, marketing wanted the homepage to be - and this is a citation - "Emotional!!! And we want ENGAGEMENT!!!" (For context: We are building industrial machinery).
Marketing got an external offer (behind my back) and a mockup of the homepage based on React with animations and an dynamic background which turned every PC we looked at it with into a space heater. And they wanted to spend > 15 k € on it.
I - as something yanks would call a CTO - said no.
Everything turned quiet "Emotional!!!" for a couple of months, but in the end I won with the argument that we are building FUCKING BORING INDUSTRIAL MACHINERY, our costumers seldom change and if so, they are also from some big boring industrial company who already know us because we are in this business since Ugh, the first CEO chiseled the first iteration of our landmark product with a flintstone in 15000 BC.
The rebuild of the homepage resulted in something that is quiet nice looking... but that can also work perfectly fine in fucking DILLO!
Yeah good call, idek your company, site, or industry, and I don't need to. As someone who has to deal with the same shit from a customer perspective I can't hate it enough.
Professional websites should all aspire to be like McMaster-Carr's, "you know why you are here why should we bug you with bullshit, now what size roll pins did you need?" Literally one of my favorite websites of all time, no muss no fuss.