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Tbh that’s pretty based. Solid move, Costco.
But also, why are the the first large company to do this?
They're not. Read the article. Or at least the first line of the summary.
From the bottom of the article:
That probably does make Costco the most "known" company to sue.
Revlon and Kawasaki are well known international brands....
I didn't say they weren't known, just that Costco is certainly the most known (for the US). If you just look at revenue Kawasaki has 5% of the footprint of Costco and Revlon hasn't posted anything since it's bankruptcy in 2023 (from what I could find). Revenue might not directly relate to if a company is a household name, but I think it gives a general sense.
Also, I was just noting that Costco is a bigger name. All the companies listed are notable.
But this is planet America.
EssilorLuxottica might be "unknown" but it is the eyeglass maker with a functional monopoly on the industry and parent company to the many better known 'companies' such as: Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear, LensCrafters, Pearle Vision, Sunglass Hut, EyeMed etc.
I'm aware, I was just pointing out that Costco is more of a household name (and much larger company).
Costco is apparently the third largest retailer in the world. . So it's a slightly bigger deal when they sue over the tariffs.