377
YSK that Apple makes millions of dollars with personalized advertising. If you have an iPhone or iPad, you should turn it off.
(lemmy.world)
this post was submitted on 01 Dec 2025
377 points (96.3% liked)
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Correct me if I’m wrong, but all this switch does is make adds relevant/not relevant to you. It doesn’t stop whatever data is needed to make it work, does it?
Nor does it cut into the corporate revenues. They get paid for the ads either way. The odds of you clicking an ad (presumably) go down, though, so the click-through revenue the company would hypothetically get if you clicked on ads will be theoretically diminished assuming you believe the big tech companies aren't lying about that data to their advertisers as well.
Still better than being spied on. Irrelevant ads are an improvement.
The commenter you replied to seems to be suggesting that the spying still happens
Just spam us based on the actual content being experienced, advertisers, gosh!
Worked just about forever! (Well for however long the web had ads pre-personalization)
Apple IDFA
It limits the use of a unique device id that can be shared with third parties. AFAIK it doesn’t limit anything for Apple’s 1st party apps that include advertising, like Maps.
Notably Apple is spinning up a demand side platform (DSP) where advertisers can spend money directly on Apple platforms to place ads. That almost certainly means that platform will have full access to relevant user data for their ads customers.