this post was submitted on 30 Nov 2025
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Why are Haribo even doing this don’t they make sweets (candy)?
This is just vendor swag that someone realized could be a whole product line
Lots of companies have wide product lines. The hard part of building a successful corporation is establishing a well-known brand, and once that is accomplished, many companies decide to use that popularity to promote more products that can increase revenue and profits.
It makes the most sense if the new products are within the same market sector, but it doesn't have to. Samsung is a perfect example. In Korea, it is possible to work for a Samsung company, live in a Samsung apartment complex, drive a Samsung vehicle, use a Samsung phone, and probably a lot more other stuff.
Or get shot by an armed Samsung robot...
Because the current management have no idea about the identity of the brand. They just want to make money quick but all they accomplish is losing market share.